Sales Assets | Metlife

This client tasked us with creating marketing materials to explain their various services to human resource decision makers (HRDMs) and health plan leaders (HPLs). We were later tasked with reworking messaging for their internal communications and investor updates.

We employed a simple, natural-language headline approach that made reading slides easier for their customers and clients. This created a more friendly and accessible tone, essential for an insurance company.

Published by Patrick Healy

Writer. Artist. Menace.

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