Sales Assets | Metlife

This client tasked us with creating marketing materials to explain their services to human resource decision-makers (HRDMs) and health plan leaders (HPLs). We were later tasked with reworking messaging for their internal communications and investor updates.

We employed a simple, natural-language headline approach that made reading slides easier for their customers and clients. This created a more friendly and accessible tone, which is essential for an insurance company.

Published by Patrick Healy

Writer. Artist. Menace.

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