This biotechnology client offered amazing value their sales team struggled to articulate. Lost in the minutiae of how everything worked, they needed help telling a better story. Patrick worked with the client and the writer to craft the proper messaging.

Grouping information by topic allowed the many facets of value made them easier to recognize. Highlighting relevant facts and figures meant that even if the sales people struggled with the overall content, the finer points were clear. Blending design with messaging made it a useful sales tool, allowing the sales rep to sit down with someone and go through it together.

SlideGenius employees are forbidden from taking home work-in-progress or final deliverables not made publicly available by the client. These materials are provided, stripped of their original copy where determined appropriate and repopulated with text to be demonstrative of the clients with whom Mr. Healy worked and the type of service he provided.
SlideGenius employees are forbidden from taking home work-in-progress or final deliverables not made publicly available by the client. These materials are provided, stripped of their original copy where determined appropriate and repopulated with text to be demonstrative of the clients with whom Mr. Healy worked and the type of service he provided.
SlideGenius employees are forbidden from taking home work-in-progress or final deliverables not made publicly available by the client. These materials are provided, stripped of their original copy where determined appropriate and repopulated with text to be demonstrative of the clients with whom Mr. Healy worked and the type of service he provided.
SlideGenius employees are forbidden from taking home work-in-progress or final deliverables not made publicly available by the client. These materials are provided, stripped of their original copy where determined appropriate and repopulated with text to be demonstrative of the clients with whom Mr. Healy worked and the type of service he provided.
SlideGenius employees are forbidden from taking home work-in-progress or final deliverables not made publicly available by the client. These materials are provided, stripped of their original copy where determined appropriate and repopulated with text to be demonstrative of the clients with whom Mr. Healy worked and the type of service he provided.

These assets were designed for a highly-educated audience. Though this meant abandoning lay-person language in order to establish their bona fides with audience-specific wording, concise language was still important to highlight the most effective elements of the client’s work.