Author Archives: Patrick Healy
BIO
NEW BIO
Web Marketing
Image and discussing format.
Recommendations
“Thanks so much. I think your team has done an excellent job. Just what I was hoping for and can’t thank you enough. I spent hours working… and could have just hired you in the first place and made it so much easier for myself.” Client review “Patrick did a bang-up job making this work.”Continue reading “Recommendations”
Blog & Seo
THIS PAGE SHOULD FEATURE THE CONTENT SLIDE BY SLIDE WITH A DISCUSSION OF SEO PRINCIPLES.We can also have a slidehow, then link off to the content hub analysis for further discussion around SEO. See CONTENT STRATEGY SOLUTION.
Strategy
How can you drive better response rates? What’s the observation? I guess we should discuss how my psychology career and unique work history give me a broadset of tools for addressing marketing needs. LINK to CIGNA EMAILS How can a website’s structure improve it’s value as a marketing tool? Set up and discussion of IAContinue reading “Strategy”
Scriptwriting
Pitch decks and marketing materials
SlideGenius employees were forbidden from taking home work or final deliverables that were not made publicly available by the client’s. These materials are provided, stripped of their original copy, and some instances, images, where determined appropriate. They have been repopulated to be demonstrative of the kind of work and clients with whom Patrick works. AsContinue reading “Pitch decks and marketing materials”
Nexus Pages
Marketing problem:When Cigna formed Evernorth Health Services to tie it’s many acquisitions into a single brand and website, they struggled to capture their various niche markets while failing to engage in their broad messaging. Their homepage epitomized their struggle to speak directly to any signle audience. They had 19,000 monthly site vistiors and it tookContinue reading “Nexus Pages”
MDLIVE IA
Before, pages were high on content, low on value. The website was built reactively, adding pieces over time as they came up. There was no SEO strategy. If you were a potential new account, it was hard to discover the information you were looking for to inform that decision, namely cost and accepted insurances. YourContinue reading “MDLIVE IA”