This client worked in an understaffed marketing department. After handling a few overflow assignments, we were tapped more routinely for internal presentations as individuals made their pitches for what direction they thought the company should take regarding specific technological investments, app development, or various other initiatives. More than selling the idea, the task was toContinue reading “Internal Presentations | Facebook”
Tag Archives: internal messaging
Sales Assets | Metlife
This client tasked us with creating marketing materials to explain their various services to human resource decision makers (HRDMs) and health plan leaders (HPLs). We were later tasked with reworking messaging for their internal communications and investor updates. We employed a simple, natural-language headline approach that made reading slides easier for their customers and clients.Continue reading “Sales Assets | Metlife”