Have you ever heard of maladaptive daydreaming? I started writing fiction in the seventh grade as a means of escape. I’ve been doing it ever since. In those decades, I’ve written books, comics, interviews, reviews, blogs, websites, television commercials, print ads, PDQs and IVRs. I’ve written sales assets, internal messaging, service scripts, fortune cookies, love letters, and death threats.
SlideGenius employees were forbidden from taking home work or final deliverables that were not made publicly available by the client’s. These materials…
Marketing problem:When Cigna formed Evernorth Health Services to tie it’s many acquisitions into a single brand and website, they struggled to capture…