Communicating Strategy in Scripts

The video above is a PPT-script animating as it would upon review. The work in this example involved two outreach campaigns. The first was to drive vaccination rates, A/B testing incentivized messaging versus non-incentivized messaging. The second was to increase the rates of people taking their annual health risk assessment. Communicating Strategy The first fewContinue reading “Communicating Strategy in Scripts”

B2C UX Wireframe

UX Overview for “Patients” Page This slideshow will let you scan these modules quickly. Continue down the page for a discussion of each module. Stakeholder Communication The work makes clear which existing pages and content blocks are being referenced in it the design, which pages will be linked to, if there are any pop-ups, andContinue reading “B2C UX Wireframe”

Corporate Trading Homepage

Elevating Value Statements A scrolling hero leads the page with the company’s central value props. The means of liquidating these assets was vast and somewhat imaginative. Opening at the highest conceptual level allowed us to reach the widest audience. Having conceptually introduced the company, we move more into specifcs in the second module. This linkedContinue reading “Corporate Trading Homepage”

Design Agency Homepage

The static hero image did not feature or convey their design capabilities. The red and white color palette was intense and alarming. Image of Powerpoint slides were given depth, giving the impression they specialized in printed materials. CTA’s looked like self-destruct buttons. SlideGenius had to appeal to multiple industries and companies at various degrees ofContinue reading “Design Agency Homepage”

Health Services Homepage

Before Their top navigation made it harder for prospective clients to find the information they needed to make a decision. The design attempted to put everything immediately in view as soon as you landed on the page. See what happened next, step by step. After A simplified top navigation drives the eye to clear pointsContinue reading “Health Services Homepage”

Mobile App Landing Page Development

Express Scripts wanted to improve performance for its mobile app landing page. Patrick was selected for his marketing experience to content. This page will show the page as it was originally, along with scripting to indicate where and why certain elements should change. Mobile App Landing Page | BEFORE An excess of text and communicationContinue reading “Mobile App Landing Page Development”

Increasing Organic Web Growth

Patrick began with the niche audience and reviewing what the various partners offered that demographic. “Nexus” pages were proposed to feature the companies offerings and partners relevant to the topic. He identified musculoskeletal conditions, mental health and genetharpy as ideal subjects for these pages. These pages not only increase time on site, they would… ExamplesContinue reading “Increasing Organic Web Growth”

Driving New Sign-Ups

Information architecture is a marketing pathway Your information architecture (IA) is the path users take to your intended outcome. If the one goal of a house is to provide a place for you rest at night, consider all the pathways you can take to enter your house and reach your bed. There may be directContinue reading “Driving New Sign-Ups”