B2B UX Wireframe

MDLIVE determined early on they wanted to distinguish their B2B and B2C experiences with a table designed to address their many audiences. This iteration recommend placing the three audiences at the top of the sorting table. By placing their largest B2B audience at the far left, the most relevant audience could most readily see theirContinue reading “B2B UX Wireframe”

Langing Page Script and UX

This UX wireframe proposed specific testimonials, hyperlinking to where they currently existed online. These were provided to ensure the marketing team had options. The link at the top connected to Google trends results indicating which language choices performed best in terms of popularity and natural language. This mobile app wireframe was designed for A/B testing,Continue reading “Langing Page Script and UX”

B2C UX Wireframe

UX Overview for “Patients” Page This slideshow will let you scan these modules quickly. Continue down the page for a discussion of each module. Stakeholder Communication The work makes clear which existing pages and content blocks are being referenced in it the design, which pages will be linked to, if there are any pop-ups, andContinue reading “B2C UX Wireframe”

Health Services Landing Page

Evernorth’s Musculoskeletal Skeletal Resources Evernorth struggled to find its voice with so many different partners and so many various solution. The trick was to find the audiences with the most relevant overlap between those two things. As opposed to the Lipozene audience, this was not a reactive crowd. Potential clients could take 18 months toContinue reading “Health Services Landing Page”

Mobile App Landing Page

Express Scripts’ Mobile App Promoting the transition to digital and telehealth was a major short-term goal for the company. We facillitated fast action for audience memebers who find the page with their minds already made up. We added a QR code to the top of the page for desktop users, and store buttons for mobileContinue reading “Mobile App Landing Page”

Mobile App Landing Page Development

Express Scripts wanted to improve performance for its mobile app landing page. Patrick was selected for his marketing experience to content. This page will show the page as it was originally, along with scripting to indicate where and why certain elements should change. Mobile App Landing Page | BEFORE An excess of text and communicationContinue reading “Mobile App Landing Page Development”