Patrick began writing has been writing for audiences related to the Health Services verticals since 2018. His marketing experience helps infuse engaging voice and tone. Three years writing for websites and email campaigns for clients like MDLIVE, Express Scripts, and Cigna taught him which approach communicate most clearly and effectively.
Health Services Content Creation
In 2018, in his capacity as Art Director of Copy for the design agency SlideGenius, Patrick began working with clients in health services and medical technologies.
Creating Content for MetLife
Patrick worked with the the MetLife marketing team, writing and overseeing work for overflow projects, internal messaging, and their insured population. Customer focused content here often explained benefits, how their plans worked, and how to make the use of their resources.
In 2021, Patrick was hired by Evernorth Health Services as part of their internal agency providing UX/marketing insight for their many newly acquired partners. His work increased connectivity and organic traffic by leveraging a customer-centric approach informed by card sort studies, tree tests.
Wireframing for Health Services
Patrick has thirteen years of wireframing experience, going back to the days of Adobe Dreamweaver, working on his first website, Ascension Comics. He also provided IA and page-level wireframes for clients like J. Danielle, Anchor Trading, and Ringmaster.
Specific to health services, his experience began in 2021 with work for Evernorth’s partners, including creating digital experiences for audiences like those struggling with musculoskeletal conditions or those seeking gene-therapy.
These pages connected customers (here, patients and members of the insured population), as well as B2B audiences, to vital resources and cohesed the many partners into a single brand and voice.
Helping Users Achieve Goals
Many in Cigna’s insured population never completed registration of their accounts. As the UX Content Strategist for Evernorth, Patrick was selected for his direct response and content marketing background to work with Cigna to write emails that would drive results. Testing different behaviorial nudges and techniques, he explored the best ways to approach behavior change, in this case, completing registration.
One of these increased registration rates more than 200%. Which? Find out.