Category Archives: Stray Marbles

NEW BIO

Image and discussing format.

“Thanks so much. I think your team has done an excellent job. Just what I was hoping for and can’t thank you enough. I spent hours working… and could have just hired you in the first place and made it so much easier for myself.” Client review “Patrick did a bang-up job making this work.”Continue reading “Recommendations”

How can you drive better response rates? What’s the observation? I guess we should discuss how my psychology career and unique work history give me a broadset of tools for addressing marketing needs. LINK to CIGNA EMAILS How can a website’s structure improve it’s value as a marketing tool? Set up and discussion of IAContinue reading “Strategy”

SlideGenius employees were forbidden from taking home work or final deliverables that were not made publicly available by the client’s. These materials are provided, stripped of their original copy, and some instances, images, where determined appropriate. They have been repopulated to be demonstrative of the kind of work and clients with whom Patrick works. AsContinue reading “Pitch decks and marketing materials”

Marketing problem:When Cigna formed Evernorth Health Services to tie it’s many acquisitions into a single brand and website, they struggled to capture their various niche markets while failing to engage in their broad messaging. Their homepage epitomized their struggle to speak directly to any signle audience. They had 19,000 monthly site vistiors and it tookContinue reading “Nexus Pages”

Before, pages were high on content, low on value. The website was built reactively, adding pieces over time as they came up. There was no SEO strategy. If you were a potential new account, it was hard to discover the information you were looking for to inform that decision, namely cost and accepted insurances. YourContinue reading “MDLIVE IA”