Marketing problem:When Cigna formed Evernorth Health Services to tie it’s many acquisitions into a single brand and website, they struggled to capture their various niche markets while failing to engage in their broad messaging. Their homepage epitomized their struggle to speak directly to any signle audience. They had 19,000 monthly site vistiors and it tookContinue reading “Nexus Pages”
Author Archives: Patrick Healy
MDLIVE IA
Before, pages were high on content, low on value. The website was built reactively, adding pieces over time as they came up. There was no SEO strategy. If you were a potential new account, it was hard to discover the information you were looking for to inform that decision, namely cost and accepted insurances. YourContinue reading “MDLIVE IA”
Commercials
For Patrick, the decision to work with a company that primarily advertised weight loss pills was difficult. Given his psychology background, and based on discussion he had with friends and family, he knew these commercials could be superficial or unhealthy. However, Patrick had tried the product himself and believed in it. The experience in writingContinue reading “Commercials”
Cigna Activation Emails
It’s true, departments within these institutions are tasked with driving actions that lower costs down the line for the business. Whether this is informing the audiene of their next best health actions, reminding them to fillout their health risk assessment, or partake in postive behavior-change activities, if these departments can’t drive outcomes in their givenContinue reading “Cigna Activation Emails”
Legit
Legit is the story of a young DACA-student in a world where superheroes only protect the rich and powerful. After repeated acts of violence against her community, the main character joins a local group trying to put a stop to these attacks. But when the main character runs afoul of the law and is labeledContinue reading “Legit”
What’s hyperactivity?
The misconception of “‘hyperactivity” may be part of the reason more women aren’t diagnosed. Here’s why it matters.
The Crushing Weight of Monotheism
How can you ever be good enough when “only God is perfect”?
ADHD: The Neurological Mechanism
What’s the legacy of trauma in the ADHD brain?
Agony: Literary Pitch
Brandon spends life after life orchestrating the perfect act for two impossible tasks: win ex’s trust and get out of L.A. in 30 minutes.
B+
I’ve never met you. But I believe in you. Let inspire and support your creativity.