Health Services Content Creation
Patrick’s path to becoming a UX writer began in 2018, in his capacity as Art Director of Copy for the design agency SlideGenius, Patrick began working with clients in health services and medical technologies.
Creating Content for MetLife
Patrick worked with the the MetLife marketing team, writing and overseeing work for overflow projects, internal messaging, and their insured population. Customer focused content here often explained benefits, how their plans worked, and how to make the use of their resources.
In 2021, Patrick was hired by Evernorth Health Services as part of their internal agency providing UX/marketing insight for their many newly acquired partners. His work increased connectivity and organic traffic by leveraging a customer-centric approach informed by card sort studies, tree tests.
UX Writing in Wireframes
Patrick has thirteen years of wireframing experience, going back to the days of Adobe Dreamweaver, working on his first website, Ascension Comics. He also provided IA and page-level wireframes for clients like J. Danielle, Anchor Trading, and Ringmaster.
Specific to health services, his experience began in 2021 with work for Evernorth’s partners, including creating digital experiences for audiences like those struggling with musculoskeletal conditions or those seeking gene-therapy.
These pages connected customers (here, patients and members of the insured population), as well as B2B audiences, to vital resources and cohesed the many partners into a single brand and voice.
Scripts and Wireframes
He learned concise, literal messaging can be the most effective in driving outcome-focused behavior.
Over the course of three years, Patrick learned to capture the right voice and tone whether he was writing to a patient, an insured-family member, human resource decision maker, of health plan leader.
UX Writing for Better Results
Often times Patrick has had help drive actions among the patient- or insured-audiences. This skill has been richly developed since his days working in direct response marketing. From email campaigns to landing pages, he leverages psychological techniques and testing to ensure his strategies are the most sound.