“Swimsuit Season with Nadia”

In order to test the direct effect budget had on sales, Continuity Products would run lower-budget alternatives with the same claims and language in order to see if the same results could be achieved for less.

Nadia was a frequent collaborator and a particularly good choice given that she was bilingual. However her spots performed poorly, perhaps because the audience did not connect to her as none of the messaging was personal to her.

Published by Patrick Healy

Writer. Artist. Menace.

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