When asked to breathe new life into Lipozene’s struggling late-night advertising, comedian Chip Nicholson was one of the first people Patrick spoke to.
Together they created a script designed for late-night audiences using humor to engage and entertain. The spot performed poorly against the cost of advertising as this was Q3 of 2016 when the Presidential election was dominating ad time.
What does Chip say about Patrick years later? Find out!