Continuity Products created content for a variety of different products. When exploring how to sell a product whose value-proposition was based entirely upon the sense of touch. Patrick realized an opportunity to show that value better.
“FIT Roller Explainer”
Director, senior writer
This client needed an explainer video for a muscle roller they sold for ten times higher than the market average. Unlike regular muscle rollers, this product’s greatest benefit was its ability to instantly reach hot or cold temperatures. Simply saying it wasn’t enough to really convey the experience. An actor using the product could easily be pretending to get relief. The client needed a new way to show the value.
By using thermal imaging, the most important competitive value was made visible. Combining that with demonstrating its ease of use helped make its value more easily understood.
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